Designers: Junfan Zhu, Gina Wang, Aristotle Montanez, Miguel Parres

3D Animator: Brown Yoon

My Role: Concept Development/Sketching, Project Management, Research, UI/UX Design, Prototyping, Branding, Motion Graphic, Video Editing

Instructor: Jeff Nigashi, Elise Co, Marek Djordjevic

Duration：May – August 2017

Category: UI/UX | Graphic Design | Product Design | Transportation Design | Branding | Brand Strategy

Design Team: GJAM | Junfan Zhu, Gina Wang, Aristotle Montanez, Miguel Parres

3D Animator: Brown Yoon

Role: Concept Development/Sketching, Project Management, Research, UI/UX Design, Branding, Motion Graphic, Video Editing

Instructor: Jeff Nigashi, Elise Co, Marek Djordjevic

Duration：May – August 2017

Category: UI/UX | Graphic Design | Product Design | Transportation Design | Branding | Brand Strategy

Design Team: GJAM | Junfan Zhu, Gina Wang, Aristotle Montanez, Miguel Parres

3D Animator: Brown Yoon

Role: Concept Development/Sketching, Project Management, Research, UI/UX Design, Branding, Motion Graphic, Video Editing

Instructor: Jeff Nigashi, Elise Co, Marek Djordjevic

Duration：May – August 2017

Category: UI/UX | Graphic Design | Product Design | Transportation Design | Branding | Brand Strategy

Design Team: GJAM | Junfan Zhu, Gina Wang, Aristotle Montanez, Miguel Parres

3D Animator: Brown Yoon

Role: Concept Development/Sketching, Project Management, Research, UI/UX Design, Branding, Motion Graphic, Video Editing

Instructor: Jeff Nigashi, Elise Co, Marek Djordjevic

Duration：May – August 2017

Overview:

SYNC is a reimagined shuttle experience project sponsored by Samsung which encourages socializing and interaction amongst passengers by expanding the concert journey from pick-up to drop-off for the fabulous Forum in Los Angeles.

SYNC offers a mobile application which enhances the ecosystem we create for communication, changes people meeting and making friends, and shares their experiences.

Over the course of 14 weeks, my team conceptualized, pitch, design and produce an ecosystem of both physical prototype and accompanying digital interfaces/interactions. I was in charge of identity design, UI/UX and final scenario video making.

Description:

A course exploring the future of entertainment transportation experience. The project was done in teams consisting of individuals from various disciplines. Over the course of 14 weeks, we were to conceptualize, pitch, design and produce an ecosystem of both the physical prototypes and accompanying digital interfaces/interactions. This course was done with the guidance of multiple professors from ArtCenter College of Design.

The course focused on reimaging new ways of entertainings on the go while people in small space such as transportation, warming up before your events, make friends, expending whole experiences, and hope the end never came.
 

Description:

A course exploring the future of entertainment transportation experience. The project was done in teams consisting of individuals from various disciplines. Over the course of 14 weeks, we were to conceptualize, pitch, design and produce an ecosystem of both the physical prototypes and accompanying digital interfaces/interactions. This course was done with the guidance of multiple professors from ArtCenter College of Design.

The course focused on reimaging new ways of entertainings on the go while people in small space such as transportation, warming up before your events, make friends, expending whole experiences, and hope the end never came.
 

Description:

A course exploring the future of entertainment transportation experience. The project was done in teams consisting of individuals from various disciplines. Over the course of 14 weeks, we were to conceptualize, pitch, design and produce an ecosystem of both the physical prototypes and accompanying digital interfaces/interactions. This course was done with the guidance of multiple professors from ArtCenter College of Design.

The course focused on reimaging new ways of entertainings on the go while people in small space such as transportation, warming up before your events, make friends, expending whole experiences, and hope the end never came.
 

The SYNC is a new identity which designed for the new interactive transportation system. The concept behind the design is based on our primary research and interviews and aiming to solve people's pain points when they go out. The logo is combined with logo mark S Loop and friendly rounded logotype.

The logo mark is made by 3 connected loops which create a letter S. The mark is showing ideas of connecting, connects people, locations, time and emotions. The outline shapes links together fold from center opens up, which never ends, the idea is aiming to show our new interactive transportation system is well considered, enhanced, encouraged and immersive.

The new logotype is also giving our target audience modern, friendly feelings by using Gotham Rounded typeface, and the slogan we chose to use similar Gotham typeface to make the logo more integrated.

The SYNC is a new identity which designed for the new interactive transportation system. The concept behind the design is based on our primary research and interviews and aiming to solve people's pain points when they go out. The logo is combined with logo mark S Loop and friendly rounded logotype.

The logo mark is made by 3 connected loops which create a letter S. The mark is showing ideas of connecting, connects people, locations, time and emotions. The outline shapes links together fold from center opens up, which never ends, the idea is aiming to show our new interactive transportation system is well considered, enhanced, encouraged and immersive.

The new logotype is also giving our target audience modern, friendly feelings by using Gotham Rounded typeface, and the slogan we chose to use similar Gotham typeface to make the logo more integrated.

The SYNC is a new identity which designed for the new interactive transportation system. The concept behind the design is based on our primary research and interviews and aiming to solve people's pain points when they go out. The logo is combined with logo mark S Loop and friendly rounded logotype.

The logo mark is made by 3 connected loops which create a letter S. The mark is showing ideas of connecting, connects people, locations, time and emotions. The outline shapes links together fold from center opens up, which never ends, the idea is aiming to show our new interactive transportation system is well considered, enhanced, encouraged and immersive.

The new logotype is also giving our target audience modern, friendly feelings by using Gotham Rounded typeface, and the slogan we chose to use similar Gotham typeface to make the logo more integrated.

The SYNC is a new identity which designed for the new interactive transportation system. The concept behind the design is based on our primary research and interviews and aiming to solve people's pain points when they go out. The logo is combined with logo mark S Loop and friendly rounded logotype.

The logo mark is made by 3 connected loops which create a letter S. The mark is showing ideas of connecting, connects people, locations, time and emotions. The outline shapes links together fold from center opens up, which never ends, the idea is aiming to show our new interactive transportation system is well considered, enhanced, encouraged and immersive.

The new logotype is also giving our target audience modern, friendly feelings by using Gotham Rounded typeface, and the slogan we chose to use similar Gotham typeface to make the logo more integrated.